As Pinterest continues to grow in popularity you may be looking at how you can use the growing social network to promote your business. Before you join the “Pinheads” (Pinterest members and users) consider your overall marketing strategy.
If you are following the EmployedPreneur Blueprint for launching your business, step 5 is where you create a marketing plan for your business. Having mapped your products, financial goals to your marketing, you should have a solid strategy in place. (Don’t have marketing strategy? Schedule a Next Best Move session with me.)
Having a marketing strategy in place makes it easy to evaluate and implement new social networking tools that come on the market. While there is a “cool factor” to being an early adopter in your niche, the value of adding a social networking platform to the mix only exist if it actually gets you the results you want. If you are already testing and tracking your marketing efforts it will be easy to find opportunities to strengthen a particular strategy by adding a new tool like Pinterest.
Here are a few ideas to help you think about how you can integrate Pinterest into your marketing strategy:
#1 Blog Plug-Ins
This is one of the easiest ways to integrate Pinterest into your existing marketing tactics and strategy. There are several Pinterest Plug-ins and more are being added as the site continues to grow and develop. In addition to “Pin This” and “Follow” buttons on your blog you can add plug-ins that allows you to share your most recent pins. It’s a great way to motivate visitors, especially those who already connected to your social network, to pin your images and also follow you on Pinterest.
#2 Content Marketing
Consider taking a look at your existing content marketing plan to evaluate how you can add more visual interest to your blog or website. For example, can you add more images to your blog posts? Can you convert some of your content into short videos? Remember you can pin images and videos on Pinterest. Another idea is to look for any topics currently on your blog lend themselves to infographics that you can share on Pinterest?
#3 Social Networking
Pinterest is intimately connected with Facebook and Twitter. In fact, if you don’t have a Facebook or Twitter account you can’t even get a Pinterest account. You can post any pin onto your Facebook or Twitter profile. You can also add buttons to your Pinterest profile so Pinterest followers can find you on Facebook or Twitter. Take a look at your existing Facebook and/or Twitter marketing tactics. How can you enhance them with Pinterest?
So the quickest way to make using Pinterest practical and profitable in your business is to start by looking for ways to integrate it with what you are already doing. Remember to test and track your efforts by adding Pinterest to your analytics. And pay attention to your Pinterest traffic and who is pinning your content and repining your pins. By integrating your efforts, you’ll reap more benefits in less time.
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