Writing an ebook can seem like a daunting task, but it really doesn’t have to be that way. With the right information and tools you can easily learn how to create your own ebook.
Here a few tips on the best way to create an ebook that will attract clients and position you as a credible resource with your target audience:
#1 – Start with something you know.
The easiest way to write an ebook is to base it on a topic you are familiar with. While it’s possible to write on a variety of niches online, your best bet especially when starting out is to create an ebook around a topic you know or at least a by using a tool such as Word Tracker.
#2 – Record your thoughts.
This is a fantastic insider tip to creating fast information products. Some people simply find it easier to speak than to write. If this is you, grab a mini voice recorder and record your thoughts. Once you have your audio you can have it transcribed (or do it yourself). You’ll then have a “raw” transcript which will be the starting point for your ebook. Now just go through that transcript to edit it and make it flow even better.
#3 – Record an interview.
This is a great alternative for you if you are a non-writer, and worried about trying to create an ebook from scratch. Recording an audio interview with an expert or thought leader in your niche, gives you the option to include an audio download with your ebook. Simply have the audio transcribed and then offer the transcript and audio as two part pink-spoon giveaway. This can be very easy to set up once you reach out to experts and set a date to record them.
#4 – Hire a ghost writer.
Even with the best attempts, you may still not be ready to create your own ebook or you may not have enough time. In this case, using a ghost writer can be the perfect answer. You can find a good writer online through sites like Elance or Guru.com. Remember, before hiring any writer, check out their references and get a few samples of their work. You might also want to give them a test assignment – a smaller writing project to begin with to get a sense of their process and style. This way you can gage the level of their work with minimum commitment. If it doesn’t work out then you’ve only invested a small amount (and avoided a headache) and you can look for someone who is a better fit.
#5 – Repurpose your blog post.
If you’ve been blogging for a while, chances are your blog is rich with content that your audience has never seen. One of the easiest things to do is compile older blog posts, especially if you have a number of them around a particular topic, into a downloadable PDF. Your readers will appreciate the time you’ve saved them now that they don’t have to comb through your blog to find the helpful articles that you have compiled. And you win because you don’t have to create anything from scratch.
Tip: Write in plain English!
There’s a misconception that you need to be an experienced author to write an ebook, this just isn’t the case. Writing online is very different than traditional writing. It requires a down-to-earth, conversational tone and a “plain English” approach. The best way to do this is to write how you speak. Write as though you were chatting with a good friend over coffee. What really matters is that your information is valuable and will solve a problem for your readers.
With the right information and steps writing an ebook isn’t difficult. In many cases the biggest challenge is just getting started. It may seem like an overwhelming task but you can always take things one step at a time at a pace that’s aligns to your schedule. And even better, once you are done, you’ll know what to expect next time and will be able to produce your next ebook a lot faster.
- 8 Powerful Tips for Marketing Your Business With Ebooks (mashable.com)
Latest posts by Tai Goodwin (see all)
- Launch Talk Episode #80: Making Servant Leadership Part of Your Business Model - October 2, 2013
- Guest Post: How to Outsource Labor and Effectively Grow Your Business - October 1, 2013
- Launch Talk Episode 79: Even Your Part-time Business Needs a Business Plan - September 25, 2013
Category: Marketing Your Business