Book Review: The Mackay MBA of Selling in the Real World
For some the term MBA is connected with a degree of esteem and accomplishment. For more creative type business owners who learned how to run a successful business through on the job training – the term MBA doesn’t hold much value. And then there are those that think of MBA and immediately conjure up images of excel spreadsheets, flow charts and complex business plans.
In his book The Mackay MBA of Selling in the Real World, the term MBA takes on a different meaning which I dub Motivational Business Advice. I’ve read Harvay Mackay articles and books before so I was hoping that he would keep the same conversational and to the point style in this book – he does. Each chapter can be easily digested in 2-3 minutes (perfect for small business owners short on time). And each snippet is full of the insights and ideas that I’ve come to appreciate from Mr. Mackay.
Don’t be fooled, the stories, quotes, and calls to action in this book aren’t just focused on sales and numbers. In fact if you hate selling – this is the perfect resource because it covers motivation, confidence, and strategy all things that an entrepreneur needs to have if they are going to be successful in business. And in typical Mackay style you find practical ideas without jargon and convoluted business buzz words. He’s on top of his game as usual as a master storyteller on a mission. In my opinion: mission accomplished.
Must Read Chapters:
- Connect: Make the Internet Your Sales Scalpel and Social Media – The New Sales Megacenter
- Imagine: Visualize Your Success
- Setbacks: Overcoming the Fear of No
One of my favorite tips:
- “Mackay’s Moral: Don’t regard rejection as failure – think of it as a dress rehearsal for your next glowing success.”
Best Feature:
- The Fortune Cookies (quotes) at the end of each chapter.
Don’t Miss Resource:
- The Mackay 25 – One of the best prospecting questionnaires I’ve come across to help you focus on the person and not the price. <Great selling advice especially if you have trouble with sales>.
Copyright secured by Digiprove © 2012 Tai Goodwin
Category: Book Reviews, Sales
About the Author (Author Profile)
Tai Goodwin is Editor-in-Chief of Launch While Working, the official online magazine for Employedpreneurs. Employedpreneurs are part of the growing community of entrepreneurs who choose to launch a business while working a full or part time job. Tai is a multi-passionate entrepreneur, online publisher, coach, and speaker. Published on Forbes Woman.com, she writes for Career Magazine’s Launch While Working column, and is a regular contributor to The Success Center. Tai is also the co-host of #SmallBizChat on Twitter and facilitator of the Brilliant Network Marketing Mastermind.Subscribe
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