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Finding Your Sweet Spot Niche: Negotiation Skills for Wedding Entrepreneurs

| October 27, 2011 | 0 Comments

Market Niche: A small but profitable segment of a market suitable for focused attention by a marketer. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them. (From the BusinessDictionary.com)

The Sweet Spot Niche Interview Series

This podcast series is aimed at giving employedpreneurs real examples from other business owners who found their “Sweet Spot” by niching their business. Our first Sweet Spot Niche Interview is with Dina Eisenberg of Positively Wed.

Finding a profitable niche for your business can be one of the most challenging tasks as you build a foundation for a profitable business. I specifically call out the word profitable because it is quite easy for people to say “I am self-employed or I have my own business,” it is much more challenging to be able to claim, “I have a consistently profitable revenue generating business.” The wisest business owners learn how to specialize or niche their products and services in a way that establishes their credibility, leads to customer loyalty, and generates consistent revenue. And most of all they are masters at listening to what their customers need and then adapting their services and offerings as needed.

Dina a former lawyer turned coach has been able to niche her products and services in two ways:

  • Her first niche  focused specifically on helping wedding entrepreneurs with negotiation skills.
  • From there – she’s expanded her products to focusing on entrepreneurs at-large who need help with negotiation skills
Click play to hear:
  • How Dina turned her passion into a profitable business
  • Her advice for gracefully firing clients who may not be a good fit
  • How narrowing her niche by problem and audience made the difference in her business

Have you found your Sweet Spot Niche? Pitch us your niche and you could be featured in our series!

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Tai Goodwin

Coach, Speaker & Brilliance Catalyst at Brand Your Own Brilliance
“You don't have to quit your day job!” That’s the message intuitive life and business coach Tai Goodwin delivers to coaches, consultants and authors ready for more impact and income in their service-based business. Clients and audiences alike sing Tai’s praises for her ability to insightfully deliver her unique brand of inspiration, instruction and motivation. Possessing an exceptional gift for balancing passion with practical action, Tai gives her audience exactly what they need to go from stuck to started to thriving.

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Category: Interviews, Launching Smart, Marketing Your Business

About the Author ()

“You don't have to quit your day job!” That’s the message intuitive life and business coach Tai Goodwin delivers to coaches, consultants and authors ready for more impact and income in their service-based business. Clients and audiences alike sing Tai’s praises for her ability to insightfully deliver her unique brand of inspiration, instruction and motivation. Possessing an exceptional gift for balancing passion with practical action, Tai gives her audience exactly what they need to go from stuck to started to thriving.

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