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How to Find the Right Marketing Mix for Your Small Business

| September 7, 2011 | 1 Comment

Marketing is an essential aspect of any profitable business. If you want your business to grow, you have to invest in marketing. However, finding the right tactics or combination of tactics can be a confusing process. Here’s how to find the right marketing mix for your business.

 #1 Start Small and Stay Focused

Don’t try to tackle several marketing tactics at once. Choose one or two tactics. Create a goal for that tactic and a plan to achieve that goal. For example, if you want to drive traffic to your website you might create a free report and advertise that free report with a Facebook ad. If your goal is to get to 1000 subscribers, try creating a few different ads that speak directly to your target audience. Stick with the tactics you choose for 1-3 months to get a real sense of it is working or not.

When you start small and stay focused you’re able to give your full attention to the success of your chosen marketing tactic.

#2 Test and Track

When you implement your marketing tactics it’s important to have a system in place to test and track your results. This way you can tell if what you are doing is actually working. You can also make small tweaks to the campaign to see what generates the best results. This is another reason why it’s important to start small and focused. You have the time, energy and attention to optimize your tactics so that you get the best results.

#3 Integrate

Consider how you can integrate your marketing tactic(s). For example, if you’re using Facebook to drive traffic to your opt-in list, can you also link your opt-in list to your offline marketing like using post cards with a QR (Quick Response) code that drives connects to your opt-in form?

Before you add another marketing tactic to your overall strategy, make sure it can be integrated with your existing tactics. This will ensure you get the best results for your efforts.

As you integrate each new tactic into your marketing strategy, make sure to test and track. Testing and tracking really is the key to making sure you have the best marketing mix for your business.

#4 Avoid Hype and Trends

Don’t jump onto new marketing tends too quickly. Sometimes marketing trends are a lot of hype without much practical application or results to show. Explore your options with caution and consideration. If a tactic makes sense to you, whether it’s new or a tried-and-true tactic, then take the time to figure out if it fits with what you are already doing. Repeat the process outlined here. Start small. Test and track. Integrate into your existing marketing strategy.

#5 Stay True to Your Vision, Mission and Brand

Before you try any new marketing tactic, pull out your business plan. Make sure the tactic supports your vision and mission and is in line with your brand. You also want to make sure it fits your budget, cash flow and long-term plans. Often one or two simple marketing tactics are all it takes to grow your business to your biggest dreams and goals

During the first three years of any business for employedpreneurs, solopreneurs, or small business owners – 60% of your time will be spent on marketing your business. Taking the time to find the right mix of tactics ensures that the time you invest will get you the results that you want.

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Tai Goodwin

Coach, Speaker & Brilliance Catalyst at Brand Your Own Brilliance
“You don't have to quit your day job!” That’s the message intuitive life and business coach Tai Goodwin delivers to coaches, consultants and authors ready for more impact and income in their service-based business. Clients and audiences alike sing Tai’s praises for her ability to insightfully deliver her unique brand of inspiration, instruction and motivation. Possessing an exceptional gift for balancing passion with practical action, Tai gives her audience exactly what they need to go from stuck to started to thriving.

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Category: Marketing Your Business

About the Author ()

“You don't have to quit your day job!” That’s the message intuitive life and business coach Tai Goodwin delivers to coaches, consultants and authors ready for more impact and income in their service-based business. Clients and audiences alike sing Tai’s praises for her ability to insightfully deliver her unique brand of inspiration, instruction and motivation. Possessing an exceptional gift for balancing passion with practical action, Tai gives her audience exactly what they need to go from stuck to started to thriving.

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