Blogging is one of the best strategies for promoting your books, products and services on line, but without blog traffic – you are just wasting your time.
Building a traffic and SEO friendly blog is just the first step. After choosing the right platform for blogging (WordPress, Tumblr, Facebook Fan Pages, etc…) and ensuring that the content is relevant and valuable, what’s critical is learning how to use social networking to get more visitors to you blog.. Savvy entrepreneurs understand the need to get the word out about their blog and make blog promotion a priority. Social networking is one of the lines that lead your prospects to your blog where you main job is to convert that blog traffic from prospects from browsers to buyers.
Social networking sites like Twitter, Pinterest, LinkedIn, Facebook, Digg, Reddit, and Stumble Upon have millions of members from all over the world. Obviously you don’t want to, and won’t be able to reach all of them, so you will want to target specific groups. Simply stated: you want to reach all of the people who are looking for the solution or experience you offer.
The magic formula for successfully using social networking to increase your blog traffic looks like this: Relationship + Value (relevant content and connections) + Consistency = Increased Traffic.
How do you make that happen? By incorporating the following ideas into your overall marketing plan, traffic to your blog will increase which can ultimately lead to more referrals and more sales.
- The first way to make your social networking efforts practical is to identify your target market. Is your target market work at home moms, men, women, single people, divorcees, doctors, ministers, etc…?
- Once you have identified your potential paying clients (AKA target market), you need to know which social networks are popular with them and join them. Remember that social networking is not “one size fits all.”
- Start with connecting with your target audience by adding them as friends or followers. Where possible, start with one person in your target market who is already connected on the social network you have chosen to help introduce you to new people in your niche.
You will get people adding you that will never buy from you or become regular readers of yours, but they may be a friend or follower of someone else who will. But don’t add people simply to have a huge number of friends or followers. If that is your goal, then that is all you will have. The idea is to build relationships with these friends and followers so they get to know you and trust you and then perhaps they will become regular subscribers to your business blog.
Now that you have been introduced and made initial connections with your target prospects, it’s time to engage. Here are four ways to engage through social networking:
- Asking questions: ask for feedback, for referrals, for recommendations, for opinions…the goal here is to spark valuable virtual dialogue.
- Responding to questions and comments: Reply to questions, acknowledge other people’s accomplishments, offer feedback, ideas and suggestions
- Share your expertise and free offers: Providing links to relevant content (yours and other people’s) is one of the main ways to position yourself as an expert and resource in your niche. Be careful not to over promote your content, a good ratio to follow is 7 to 1: for every one link to your content, share a link to 7 items from other people.
- Be a connector: Create winning networking connections for those in your networking circle. Connect them to people, opportunities, and resources that will help them in their business.
Notice that only one component of promoting your blog through social networking refers to posting links to your content. That’s because at the end of the day, promoting anything via social networking, is about building relationships. The more you get to know your prospects and give them a chance to know you through your posts, the more likely they are to follow the links you share, to check out your site, and develop a natural interest in what you have to offer. As a result you can expect an increase in your blog traffic.
Beware of over eager promotion that borders on desperation.
Finally…One of the most critical, most important, one thing you MUST do to increase your blog traffic is TRACK your results.
If you don’t have an analytics tool tracking where your traffic comes from and what they do when they get to your site – most of what you just read doesn’t matter. The quickest way to trash your efforts and waste your time is to ignore tracking what’s happening at your blog.
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