Pin it! Pinheads. Pinning…Pinterest is one of the hottest social networking sites right now.
With over 4,000,000 viewers daily, it is right behind Facebook and Twitter as one of the social networking sites where you and your business want to be seen. A self-proclaimed “visual pinboard”, there are a number of features that make Pinterest stand out from the crowd.
Like most social networking sites, users join and create profiles. They then use Pinterest to create “Boards.” Think of a board as an online folder comprised of different of images. For example, people have created boards on:
- Favorite Actresses
- Books I Love
- Dream Shoe Closet
- Dream Home
- Favorite Movies
- My Music
Think of Pinterest as a BIG Vision Board
Users create boards (much like a vision board that you could create at home with magazine cutouts and photos) by “pinning” images. Pinterest users create boards that represent their interests, passions and goals. They fill their Pinterest Boards with “pins.” A pin is simply the name Pinterest gives to images you attach to your board. So for example, if you have a board titled “books I love” then you may have “pins” of pictures of individual book covers on your board.
Pins can be uploaded from your computer, “pinned” from a website using a “Pin This” plug-in for your browser or by using the simple “Add +” tool on Pinterest. You can also “Repin” images that other users have added. Repinning is essentially copying a pin and adding it to your own board. Users can also “Follow” other users or they can follow individual boards. You can “Like” pins, comment on pins and share pins on Facebook, Twitter and even on your own blog or website.
Pinterest in 25 words or less: Pinterest is a social networking site that provides members with an ability to create vision boards and share them with others.
It’s incredibly simple and brilliant. But the big question is: Is it right for you and your business!
While Pinterest is a unique and growing community of members, it may not be one of the ideal social networking sites for your business. Here are a few questions to ask before you integrate Pinterest into your social marketing strategy.
Are My Prospects On Pinterest?
According to Modea.com 68.2% of the users are female. The most popular age bracket for users is 24-34, though 35-44 comes in with a 17.9% share. 50% of users have children and a median household income of $100,000. Does that describe your target audience in a nutshell?
How do My Prospects Use Pinterest?
According to the same Modea study, users stay on the site almost 16 minutes each time they visit and many people visit several times a day. “Pinning” has become something people do during lunch breaks and while they’re watching television at night.
Why Do They Use Pinterest?
The motivation to pin comes from a few different places. People pin to establish social credibility and define their persona online. With boards like “My Style” or “Quotes I Like” you can quickly see how everyone is branding themselves and subconsciously creating their online identity. However, few would actually admit that.
Instead they’d say that they use Pinterest to…
- Find motivation – for example a health and fitness board
- Get organized – for example, a DIY ideas for the home board
- Find ideas – for example, a recipes for dinner board
As more and more businesses get on board with the Pinterest craze you will see that people are using it to drive traffic, sell products and connect with their audience. In fact, major retailers are finding tremendous success with Pinterest. Whole Foods for example, has a reported 12,000 followers.
Your Mission: Finding and Connecting With Your Niche
Because Pinterest is a social networking site that uses images rather than the written word, your strategy is going to be different than it is with other social networking sites. However, you can integrate your Pinterest activities with both Twitter and Facebook. Think of it as the next level of social networking. Integrating Pinterest with your website, blog and other social networking activities is the key to building a large and profitable following.
Pinterest is on an uphill swing right now. It continues to grow in numbers daily, and more and more businesses are getting involved. Review your audience demographics and evaluate whether Pinterest is one of the relevant social networking tool to connect with them. If so, begin by creating a Pinterest profile and spend some time reviewing the site.
Create a marketing strategy that offers value to your prospects and fellow Pinners. Also make sure to integrate your other social networking and marketing efforts with your Pinterest strategy. With the ability to connect Facebook, Twitter and your blog to your Pinterest account you can create a huge and loyal following.
As with any marketing strategy the more you can plan and schedule your efforts the better your results. It’s easy, so very easy, to spend hours on Pinterest. With a predetermined plan in place you can make sure your Pinterest efforts are practical and profitable.
Until next time…Pin Brilliantly!
Want tips for getting started with Pinterest? Click here to grab a copy of my free eBook.
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