This week’s launch story highlights EmployedPreneur Jeff Steinmann.
Jeff is an expert on getting known as an expert. He created the 100 Grand Brand, which is a training series for experts who want to get known as experts in their field.
Day Job: Technology Project Manager - he managed large website implementations for major financial institutions for nearly ten years
EmployedPreneur Business: Braveau Experts
Jeff’s Elevator Pitch:
I teach entrepreneurs how to get known as an expert in their field. I teach you how to build the foundation (business plan, website, social media, expert mission, etc), then how to promote yourself as an expert and finally, how to create products and services to monetize that expertise.
Why he loves it…
My favorite part about my business is the flexibility that it offers me. I love that I can work from virtually anywhere and at any time I want. For example, I’m writing this at my favorite coffee shop! But, even more than that, I love that by living out my dream of being an entrepreneur, I get to help other people to live out their dreams as entrepreneurs. I get to help people spread their passion and what they love and care about to the world. Can you think of a better way to make a living?
Biggest challenge to getting started?
My biggest challenge in getting started was simply balancing my very stressful, fast-paced career with the demands of my business. I really struggled to find that balance. The hardest part was having to give up so many things that were important to me, like time with friends, family, hobbies, etc. I was ultimately able to accept that giving them up now would mean having more of them in the future. I also knew that, for me, working a full-time job and having a business would not be a permanent situation. So, it helped to know that I’d be getting that back.
Advice to other EmployedPreneurs?
The best piece of advice I could give would be four things:
- You have to be willing to make sacrifices. That is so hard and it was probably one of the hardest things for me, but what kept me going was knowing that the things I was giving up today were positioning me to have more of those things tomorrow.
- Prioritize. You have to prioritize all the things on your to do list. It’s so critical to do this. I think as humans, we have a tendency to do the thing that excites us most, and that is understandable, but not always the thing that will contribute most to your success.
- Do something you love. You may or may not have a career you love, but whatever you do, start a business you love and are passionate about. That passion is what kept me going! Without the passion, I would have given up after a few months!
- Surround yourself with positive influences. I had Tony Robbins and Zig Ziglar playing in my car constantly while I was making the transition! All of that positivity pumped into my head day after day was crucial to my successful transition.
What resources or tools have helped your business?
- Training: I’ve paid a lot of money for training, coaching and so on. I never hesitated to spend money on training or coaching when it made sense. I also spent a lot of time reading books, blogs and less expensive things like that. This was so valuable, because I was constantly getting refocused and new perspectives on things that allowed me to constantly grow and take my business to bigger and better places.
- Professional associations / networking: I started power-networking about a year before I made the leap. After I stopped working, I used some of the time freed up from my full-time job to greatly increase the amount of time I spent networking. The dividends that has paid are phenomenal. I have a great network of people to draw on for support, advice, etc and obviously, several business deals have come from that networking.
- Technologies for small businesses: Because of my technology background, I am not scared of technology and I know how to use it to my advantage. There are so many tools out there (many free) that help you manage our business. Things like Customer Relationship management, web hosting, financial software, etc. Today, a small business can literally have a technology infrastructure that rivals that of a large Fortune 500 company for as little as $100 a month. I use this to it’s maximum.
How did you transition from employee to entrepreneur?
My transition from employee to entrepreneur was accomplished simply by “leaning into it.” I always wanted to become an entrepreneur, but worried I would never escape the (perceived) security of my corporate job. It came to me while I was reading the book, “Rich Dad’s Guide to Investing” by Robert Kiyosaki. I knew I was going to do this, but it hit me like a ton of bricks one night as I was sitting up in bed reading that book.
I finally made the decision that even though I did not know how I was going to make the transition, I would figure it out. I decided that I was going to figure out how to make the leap. I was going to figure out how to quit my job and be a full-time entrepreneur. I had no idea how, so I did the best thing I could think of. I just started reading. I read and read and read about business. Everything I could think of. Then, I came across a book about information marketing. I realized that was it. It had low barriers to entry, and allowed me to combine my love of writing with my technology background to build a business on the side while I worked. Braveau Experts was born!
What motivated you to start your business?
I was fascinated with business and entrepreneurship as long as I can remember. My earliest memory of it is sitting at a restaurant with my family trying to figure out the finances of the restaurant! I was probably 12 at the time! As I got older, I very SLOWLY figured out what I wanted out of life. That picture always included a lot of personal freedom. The combination of those two things lead me to starting my business. My business is based on information marketing which is a great industry that allows for a lot of flexibility and personal freedom. I look forward to someday working from my villa in St. Barth’s!
You can leave a comment or question for Jeff below. Click here to have your employedpreneur journey and business featured on Launch While Working.
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