Start-Up Question: Should I Have Ads on My Website and Blog?
Q: I would like clarity: in the post, “7 Mistakes Entrepreneurs Make When Building Their First Website” you mentioned there should not be ads on websites but it is okay for blogs. Would you explain this point from the perspective of advantages and disadvantages? If ads are one of your income streams why is it a negative on your website, especially if the ads are related to your business? Thanks! Launchers, check out the post if you have not read it yet.
It depends on your business. If you’re a blogger or an event coordinator and your product is information or affiliations and monetizing your traffic then yes it’s okay to advertise others on your site. But if you are a product based business like accountant or sell jewelry, I recommend especially in the beginning that your site purely about you and your product. If you have products that you feel would enhance your business or compliment your business offerings, then couple them in a package and offer to your clients as one thing, not a link for them to leave your site and go to another. For example I do graphic design so to enhance my design offerings I broker with 2 online printers. I offer print options for my design clients but I don’t advertise either of the printers on my site.
Another way to advertise without having ads on your site is to blog, write a blog post about other products that compliment your business and offer your affiliate links in the post.