You’ve invested hours on Twitter, days on building your Pinterest boards, weeks on Facebook , months on LinkedIn and now you have a thriving online network following your tweets and posts. The only problem – they are not your ideal client. And by ideal I mean clients who need what you offer, can pay what you charge, and are ready to commit with their pocketbooks and wallets. Here’s an infographic that shows the demographics for the most popular social networking sites. Age, income, education, usage, all of these factors shed light on whether or not you’ll find your ideal client on a given platform.
Are you investing time on the right social media site?
This kind of information can be used to help you determine which social networking sites are worth investing your social media marketing resources in. For example, if you primarily work with women over 40 but aren’t on Ning, looks like you could be missing out. Or if you are trying to connect with the under 35 crowd but spend most of your time on LinkedIn, you may be in the wrong place.
This illustration only shows seven of the hundreds of other social networks out where your potential clients might spend time. Savvy business owners will do their due diligence to find the right sites in order to maximize their exposure to their ideal client.Knowing which social media sites your potential paying clients spend time on is invaluable as you plan your social networking strategy especially if your primary goal is to grow your client base. Choosing the right social media platform will keep you from being frustrated with a mediocre return on your investment.
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